At Seaford Guitars ("we," "our," or "us"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the information you provide when using our website [seafordguitars.com] ("Website") and making purchases from our online store. By using our Website, you agree to the terms outlined in this Privacy Policy.

Please read this policy carefully to understand how we handle your personal data.

1. Information We Collect

We collect various types of information when you interact with our Website, including:

1.1 Personal Information

When you place an order or create an account, we collect personal details such as:

• Name

• Email address

• Phone number

• Billing and shipping address

• Payment information (credit/debit card details, PayPal, etc.)

1.2 Technical Information

We automatically collect certain technical information when you visit our Website, including:

• IP address

• Browser type and version

• Operating system

• Device type

• Pages viewed and time spent on our Website

• Referring website (if applicable)

This information helps us improve the user experience and manage the functionality of our Website.

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and track usage patterns on our Website. For more details, please refer to our Cookie Policy.

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2. How We Use Your Information

We use the personal information we collect for the following purposes:

2.1 To Process Orders

We use your name, contact details, billing, and shipping information to process and fulfil your orders, send order confirmations, and deliver products to you.

2.2 To Provide Customer Support

We may use your contact information to respond to queries, process returns or exchanges, and provide customer service.

2.3 To Improve Our Website and Services

We use technical information, including website usage data, to analyze trends, troubleshoot issues, improve the performance and design of our Website, and enhance the overall customer experience.

2.4 To Communicate with You

We may send you emails or text messages to confirm your order, provide shipping updates, or notify you of important changes to our services or terms. If you have opted in, we may also send marketing communications about new products, promotions, or special offers.

2.5 To Comply with Legal Obligations

We may use or disclose your personal information to comply with applicable laws, regulations, or legal processes, or to respond to lawful requests by public authorities.

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3. How We Share Your Information

We do not sell, rent, or lease your personal data to third parties. However, we may share your information in the following circumstances:

3.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our Website and fulfilling your orders, such as:

• Payment processors (e.g., PayPal, Stripe, etc.) for processing payments

• Shipping and courier services (e.g., Royal Mail, Hermes, DPD) to deliver products

• Email marketing platforms (e.g., Mailchimp) to send newsletters and promotions

These third parties are contractually obligated to protect your personal data and may only use it for the purposes of providing their services.

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3.2 Legal Requirements

We may disclose your personal information if required to do so by law or if we believe that such action is necessary to comply with legal obligations, protect our rights, investigate fraud, or prevent illegal activities.

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4. Security of Your Data

We take the security of your personal data seriously. We use a combination of physical, technical, and administrative measures to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure payment gateways for transactions

• Encryption technologies (e.g., SSL/TLS) to protect data transmission

• Regular security audits of our systems

While we take reasonable precautions to protect your personal data, no data transmission over the internet or method of electronic storage can be 100% secure. As such, we cannot guarantee the absolute security of your information.

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5. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

5.1 Right to Access

You have the right to request a copy of the personal data we hold about you. You can submit a request by contacting us at [Insert Contact Email].

5.2 Right to Rectification

If any of the personal information we hold about you is incorrect or incomplete, you have the right to request that we correct or update it.

5.3 Right to Erasure

In certain circumstances, you may request that we delete your personal data. This may not apply if we need to retain certain information for legal or business purposes.

5.4 Right to Restrict Processing

You can request that we restrict the processing of your personal data in certain situations, such as when you contest the accuracy of your data or object to its use for marketing purposes.

5.5 Right to Object

You have the right to object to the processing of your personal data in certain circumstances, such as when we are using your data for marketing purposes.

5.6 Right to Data Portability

In certain cases, you have the right to request that we transfer your personal data to another organisation or provide it to you in a structured, commonly used, and machine-readable format.

If you wish to exercise any of these rights, please contact us at [Insert Contact Email].

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6. Retention of Your Data

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Once your personal data is no longer needed for these purposes, we will securely delete or anonymise it.

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7. Links to Third-Party Websites

Our Website may contain links to third-party websites for your convenience and information. We are not responsible for the privacy practices or the content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

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8. International Transfers

If we need to transfer your personal data outside of the UK or the European Economic Area (EEA), we will take appropriate steps to ensure that your data is protected in accordance with UK data protection law. This may include using specific contracts or other safeguards to protect your privacy rights.

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9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to comply with legal requirements. Any updates will be posted on this page, and the "Effective Date" will be updated accordingly. Please review this Privacy Policy periodically to stay informed about how we are protecting your data.

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10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Seaford Guitars
Unit 30 Newhaven Enterprise Centre

Denton Island

Newhaven

BN9 9BA

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Email: info@seafordguitars.com
Phone: 07738369675

Note: This Privacy Policy template is a sample and should be tailored to fit your specific business practices and legal requirements. It is advisable to consult with a legal professional to ensure compliance with UK data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.